Sidi Overhauls Its Best Selling Shoe - The Sidi Genius 10

Kevin Curry

Oct 16, 2019 — 1 min read

For 2020, Sidi has completely redesigned its best selling model, the Genius.

The new Sidi Genius 10 shoe uses a reinforced heel cup to stabilize and support the heel and reduce heel slip, this update has the added benefit of providing increased power transfer, and foot protection in crashes. Above the heel cup, a Technomicro microfiber upper provides cooling via mesh panels.

The Genius 10 uses Sidi’s fully replaceable Tecno-3 fit system and Soft Instep Closure System to secure the foot. The Soft Instep Closure System is a wide strap above the foot that adjusts left and right to help dial in comfort. The Tecno-3 fit system covers the entire length of the shoe.

The Genius 10 comes in four colors (black, grey, white and fluorescent yellow) in sizes 40-48. The shoe will retail for $300.

More info at ciclista-america

Gallery

The Empathy Gap: Why I Can't Convince You to Care

Like many of my fellow citizens, I've hit a wall—not so much with politics itself, but with the ceaseless sparring that passes for dialogue these days. It's not that I've exhausted my supply of clever retorts or bulletproof statistics to back my stance.

Swift Industries Umbra Collection Blends Earth Tones with Technical Fabric Design

Swift Industries' new Umbra Collection celebrates PNW style with mossy earth tones and unique X-Pac patterns in limited-edition Zeitgeist and Moxie bags.

Immortality: A Dream Worth Pursuing or a Dystopian Trap?

Paul Gilster examines the science and ethics of immortality in Centauri Dreams. Inspired by Ted Chiang’s reflections, he ponders the potential social and philosophical impact of eternal life.

OneUp's Innovative Dropper Paddle Remote: Seamless Control for Drop Bars

OneUp’s Drop Bar Paddle Remote adds dropper control to SRAM 11-speed drop bars, offering seamless actuation and compatibility with OneUp’s V3 post.