Yeti Cycles Unveils Direct-to-Consumer Bike Purchasing Option on Their Website
Yeti Cycles has introduced a convenient new feature for cyclists – the ability to make direct purchases through their official website.
This development now allows customers in the United States to acquire Yeti’s high-quality bicycles directly from YetiCycles.com, in addition to the existing options of authorized dealers and online partners. In a press release highlighting this strategic shift, Yeti underscored its unwavering commitment to supporting independent dealers. The brand acknowledges the pivotal role that local bike shops play in fostering community, promoting youth engagement, advocating for local trail access, and ensuring the smooth operation of bicycles. Yeti remains dedicated to providing dealers with strategic support.
The fresh direct-to-consumer initiative has been rolled out exclusively in the United States and involves the creation of bikes tailored to individual orders at Yeti’s headquarters in Colorado. When a customer makes an online bike purchase through Yeti, the bicycle is delivered with pre-bedded brakes, pre-installed tubeless sealant, and suspension adjustments pre-set for optimal performance, ensuring that it’s “ready to ride” right out of the box.
In recent years, several prominent companies, including Specialized, have embraced the trend of offering direct online purchasing options to consumers, reflecting the evolving landscape of the cycling industry.
