White Industries Acquires Rolf Prima and Astral Cycling

From COVID boom to acquisitions and mergers, White Industries has acquired Rolf Prima and Astral Cycling this year. Here’s the press release:

“On January 1st, 2023 after nearly two decades of close collaboration and partnership, White Industries of Petaluma, California purchased “sister” wheel brands Rolf Prima and Astral Cycling of Eugene, Oregon. Alec White and Doug White, owners of White Industries, will take full ownership of both Oregon wheel brands as former owner Brian Roddy moves on to new ventures.

Founded in 1978 by Doug White in his garage in Marin County, California, White Industries is best known for their precision-made hubs, bottom brackets, freewheels, headsets, and cranksets are designed and machined at their shop in Petaluma, California. Daily operations of the company are now run by his son, Alec White.

Alec will oversee all three brands, while Jimmy Krigbaum, the Oregon brands’ General Manager, will continue to lead the Rolf Prima/Astral Cycling team in Oregon.”