Sidi Overhauls Its Best Selling Shoe – The Sidi Genius 10

For 2020, Sidi has completely redesigned its best selling model, the Genius.

The new Sidi Genius 10 shoe uses a reinforced heel cup to stabilize and support the heel and reduce heel slip, this update has the added benefit of providing increased power transfer, and foot protection in crashes. Above the heel cup, a Technomicro microfiber upper provides cooling via mesh panels.

The Genius 10 uses Sidi’s fully replaceable Tecno-3 fit system and Soft Instep Closure System to secure the foot. The Soft Instep Closure System is a wide strap above the foot that adjusts left and right to help dial in comfort. The Tecno-3 fit system covers the entire length of the shoe.

The Genius 10 comes in four colors (black, grey, white and fluorescent yellow) in sizes 40-48. The shoe will retail for $300.

More info at ciclista-america

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