Read This: How Yuppies Shaped Modern America: A Deep Dive into the 1980s

Explore Tom McGrath's Triumph of the Yuppies, a compelling history of the 1980s Yuppie phenomenon and its lasting impact on American society.

Read This: How Yuppies Shaped Modern America: A Deep Dive into the 1980s

Tom McGrath's Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation offers an insightful exploration into how the Yuppie phenomenon reshaped American society. These Young Urban Professionals, or Yuppies, emerged in the 1980s, a period characterized by rapid economic and cultural shifts. McGrath's work is praised for its engaging narrative and comprehensive research, painting a vivid picture of the era and its lasting impact on today's social and economic landscape​ (Book Marks)​​ (Buy Now)​.

“Defining a social type is a way of defining an era. What can the time of the young urban professional tell us about our own?”

McGrath deftly combines cultural history with economic analysis, highlighting the Yuppies' role in creating today's economic inequalities. The book is a nostalgic journey through the 80s, filled with larger-than-life characters and sharp social commentary. As the New York Times Book Review notes, "You'll come for the nostalgic trip through the eighties—and stay for the sharp social commentary that underscores how Yuppies created the world we live in today."

When Yuppies Ruled
Defining a social type is a way of defining an era. What can the time of the young urban professional tell us about our own?