Why Cycles, which was founded in 2016 and offers modern titanium bicycles for mountain and drop bar riding, will now merge with sister brand Revel Bikes.
The consolidation of the two brands will enable streamlined production, a more authentic brand image, and cost savings for customers. Both brands have been operating under the same ownership and employees, but with separate public-facing identities. As the cycling market has evolved, the two brands have come together under the Revel Bikes name. The merger will provide customers with a one-stop-shop for titanium and carbon production, and all Ti frames have been updated for compatibility with future drivetrain innovations. The lifetime warranty on all Ti and carbon models will remain, and Revel Bikes will offer price reductions for select titanium models. The Revel titanium R+ gravel bike and El Jefe hardtail are available starting today, with additional models becoming available over the next few months. Revel Bikes is an engineering powerhouse located in Carbondale, CO, that produces titanium and carbon bikes with a focus on using suitable materials for the correct application. They also offer groundbreaking recyclable FusionFiber wheels and rims.
Check out the merged lineup at Revel.