
Cycling
Rivendell Bicycle Works Offers Black Reparations Pricing
Starting October 12, Rivendell Bicycle Works, the 26-year-old San Francisco Bay Area bicycle company, is rolling out reparations pricing for Black customers. Rivendell’s CEO, Grant Petersen says, “The American bicycle industry has been racist, often overtly racist, since 1878, and Rivendell has been obliviously—not “obviously”— racist ever since