Read This: Rimowa's Repair Network - A Model for Sustainable Luxury
In Fast Company, Mark Wilson details Rimowa's suitcase repair network, highlighting its role in promoting sustainability and the right-to-repair movement.
In a world where consumer culture has long embraced disposability, Rimowa is setting a new standard with its infinitely repairable suitcases. Elizabeth Segran of Fast Company explores how this iconic brand's commitment to durability and repair aligns with emerging "right to repair" legislation, offering a glimpse into a future where products are designed to last.
“True luxury is having a product that is durable and that stands the test of time.”
Rimowa's success lies in its modular suitcase design, which ensures that every part—from wheels to handles—can be easily replaced. This approach not only enhances the product's longevity but also fosters customer loyalty. Emelie de Vitis, Rimowa's VP of product, emphasizes, “Our repair program is key to our success… customers are willing to invest in our suitcases because we guarantee they’ll be able to use them for years and years.”
As consumers and governments push back against the throwaway culture, Rimowa's model of durability and repairability may well become the new norm. Brands that follow suit could lead the way in reducing waste and promoting sustainability.
