I love looking at how emerging technologies are transforming the sport of cycling. When the British Cycling Federation released images of its 2020 Olympic track bike, it was immediately obvious that the design was only possible thanks to 3D-printed titanium. Here’s some cool news from HP and Oakley on how the two companies are collaborating to rapidly prototype new products via 3D printing:
- HP and Oakley® collaboration fuels innovation to help revolutionize the sports performance design process and industry
- HP technology enables rapid prototyping for multiple product lines within the Oakley portfolio
- HP’s full color Jet Fusion 3D printing platform powers Oakley’s design-driven standards
Palo Alto, California (December 16, 2019): Today HP unveiled an expanded relationship with Oakley®, helping to advance the brand’s sports performance design process to meet the needs of the world’s best athletes. With HP’s Jet Fusion 3D printer, during the development stage, Oakley is reinventing how the brand prototypes and creates functional parts by leveraging the technology across Oakley’s portfolio of sports accessories, equipment and lifestyle products.
“World-class athletes around the globe depend on Oakley to compete at the highest level,” said Nicolas Garfias, Head of Design at Oakley. “With HP’s breakthrough 3D printing technology, we will not only accelerate our design to production timeline, but we will also reconceptualize the way our products are made, pushing the boundaries of sports performance to new heights.”
Disrupting the Sports Performance Industry for the World’s Best Athletes
Oakley is one of the leading product design and sport performance brands in the world with a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness.
Oakley has been ubiquitous in the sports industry for over 40 years – at the forefront of how performance products and technologies are developed and produced. In 1992, as early adopters, the brand first began integrating 3D printing into their design process, which transformed Oakley’s development process and the silhouette of their sunglasses. Knowing the value of 3D printing, Oakley has been leveraging HP technology as of 2018 for rapid prototyping across multi-product lines, including sunglasses, helmets and more.
“Oakley has the highest of design standards, and our innovative 3D printing technology helps them deliver on that experience for millions of athletes around the world,” said Jeff Fawcett, 3D Printing Product Management at HP Inc. “Together, we are transforming the sports performance community and changing the way the world designs and manufactures consumer products.”
HP 3D Printing and Prototyping Fuels Oakley’s Design Innovation
Oakley is demonstrating the power of digital manufacturing using HP’s Jet Fusion 580 platform to take a 2D sketch off the page and make a design model a reality, including the ability to:
- Speed up the Design Iteration Process: Oakley designers can now see parts and conduct tests in just 24 hours
- Utilize the Power of Color: Create rich detailed models by changing the color, breaking up the material in the model and then printing it in different colors to more clearly see different design iterations simultaneously
- Test Functional Parts: Replicate the production process exactly during the development stage, as HP 3D High Reusability (HR) CB PA 12is lightweight and durable
- Leverage Build Volume: Create smaller and large prototypes at once
To go behind-the-scenes with the Oakley team, using HP’s technology, click here.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com/go/3Dprinting.