New on Zwift - Specialized Friday Lunch Ride

New on Zwift - Specialized Friday Lunch Ride


What started as a daily ritual to blow off steam among staff at Specialized HQ, the Specialized Lunch Ride has evolved into something of an unofficial institution. 

Social by design, it often brings out the competitive nature of many employees. These days, the Specialized Lunch Ride has become famous for good-natured rivalries as well as its ability to attract well-known pros who may be visiting the office. Now, you can get in on the fun with Zwift!

So put away your keyboard, step away from your spreadsheets, turn up your fan, and go for a ride with Specialized Bicycles staff, athletes, and ambassadors on certain Fridays!


For these rides, we’ll be hooking your avatar up with the ultimate setup; 

The Specialized Tarmac SL 7

The new Tarmac is designed to go fast—no if’s, and’s, or but’s about that—but it also represents so much more than simple aerodynamic prowess. With a lightweight, Rider-First Engineered™ frame, it delivers the best-possible ride, no matter the size. So no matter what you have planned for your new Tarmac, it’s ready to help you achieve your goals—PRs, KOMs, or the top steps of the podium. One Bike To Rule Them All.

*New to the game* Roval Rapide CLX wheels

With the Rapide CLX, we set out to build the fastest all-around wheelset that money can buy. Combining the aerodynamic excellence of our time trial-dominating CLX64 with the lightweight and superb capabilities of our polka-dot jersey-winning CLX32, the new Rapide CLX delivers maximum speed in real-world conditions. Who says you can’t have your cake and eat it too?

*New to the game* Specialized SL Bicycledelics kit

Race-ready performance in a package that’s built to take some abuse. This aerodynamic jersey—with its soft-knit, breathable material—is perfect for road rides and weekend epics alike. With its slim, next-to-skin feel, it’s the ideal piece for pedal-to-the-metal riding. 

Complete this ride, and you’ll unlock the new Specialized SL Bicycledelics kit.


Friday, June 18 – Crit City, Downtown Dolphin

  • 12:30 p.m. China Standard Time
  • 12:30 p.m. Central European Standard Time
  • 12:30 p.m. Pacific Standard Time

Friday, June 25 – Watopia, Volcano Circuit CCW

  • 12:30 p.m. China Standard Time
  • 12:30 p.m. Central European Standard Time
  • 12:30 p.m. Pacific Standard Time


They are riders—that fact has guided their every decision since 1974. When quality tires weren’t around, they strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, they started the Specialized Foundation to help them through cycling.

Specialized. Made for riders, by riders.

Specialized Friday Lunch Ride Events >