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Going Without Knowing - Geoff McFetridge x Norse Projects

Kevin Curry

Kevin Curry

20 May 2021
Going Without Knowing - Geoff McFetridge x Norse Projects

I made a collection with @norseprojects that I am super excited about. Clothes for the far far west from the cold cold north. Releases May 20… Teaser of longer Film by @tuckerphillips

Geoff McFetridge

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Stop Buying Hope in a Tub: Evidence-Based Supplements for Real-World Cycling

Stop Buying Hope in a Tub: Evidence-Based Supplements for Real-World Cycling

Evidence-based supplements for cyclists: what works, what’s risky, and how to match creatine, nitrates, bicarb, beta-alanine, glycerol—and ketones—to your event.

By Kevin Curry 12 Feb 2026
The Fastest Riders Waste the Least Energy

The Fastest Riders Waste the Least Energy

Stop burning matches early. Smoother power, smarter peaks, and disciplined recovery keep you fast when it matters.

By Kevin Curry 10 Feb 2026
Five Stages, One Smart Upgrade: Inside Zwift Games 2026

Five Stages, One Smart Upgrade: Inside Zwift Games 2026

Zwift Games 2026 favors structured stress, flexible schedules, and smarter racing—ideal for time-crunched, data-driven cyclists.

By Kevin Curry 10 Feb 2026
Why the "Middle Child" Wheel Is Actually the Smartest Buy

Why the "Middle Child" Wheel Is Actually the Smartest Buy

Ursus launches the 2026 wheel range. The Proxima R features a 32mm external width, optimizing aerodynamics and comfort for modern high-volume tires.

By Kevin Curry 09 Feb 2026
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Gear & Grit

Tools and mindset for the deliberate cyclist. Honest, real-world gear reviews paired with the science of endurance and mental toughness. Ride smarter.