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Film

Going Without Knowing - Geoff McFetridge x Norse Projects

Kevin Curry

Kevin Curry

20 May 2021
Going Without Knowing - Geoff McFetridge x Norse Projects

I made a collection with @norseprojects that I am super excited about. Clothes for the far far west from the cold cold north. Releases May 20… Teaser of longer Film by @tuckerphillips

Geoff McFetridge

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Better Shifting Through Stainless Steel?

Better Shifting Through Stainless Steel?

A first look at the new SimWorks Crisper cables. With a stainless steel coil and 3-meter length, they might be the perfect durable, DIY upgrade.

By Kevin Curry 24 Oct 2025
Recommended Read: The Case for Not Using Soap

Recommended Read: The Case for Not Using Soap

A look at a fascinating Esquire article on the anti-soap movement. The theory is you'll "just smell like a person." I have my doubts.

By Kevin Curry 24 Oct 2025
Walz Taps Into Cycling’s Golden Age

Walz Taps Into Cycling’s Golden Age

Walz releases a new collection of vintage cycling caps honoring teams like Molteni, 7-Eleven, and Brooklyn. A look at the $35 price of nostalgia.

By Kevin Curry 24 Oct 2025
How Crash Data and Carbon Cages Created a $450 "Super Helmet"

How Crash Data and Carbon Cages Created a $450 "Super Helmet"

A deep dive into the new $450 MET Trenta 3K Carbon. It uses a carbon cage and pro crash data to claim it's 40% safer and 16% cooler.

By Kevin Curry 24 Oct 2025
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Gear & Grit

Equipping cyclists with top bike & gear reviews, plus the training 'grit' & insights needed to push performance limits.