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Going Without Knowing - Geoff McFetridge x Norse Projects

Kevin Curry

Kevin Curry

20 May 2021
Going Without Knowing - Geoff McFetridge x Norse Projects

I made a collection with @norseprojects that I am super excited about. Clothes for the far far west from the cold cold north. Releases May 20… Teaser of longer Film by @tuckerphillips

Geoff McFetridge

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Wide Tires, Deep Rims, and a Price That Won't Cause a Divorce

Wide Tires, Deep Rims, and a Price That Won't Cause a Divorce

ENVE's new Foundation AR40 brings wide-tire aerodynamics and impact protection to a $1,400 price point. Is this the best value in carbon wheels?

By Kevin Curry 15 Jan 2026
PRO Stealth 3D: Why Variable Density Beats Weight Weenieism

PRO Stealth 3D: Why Variable Density Beats Weight Weenieism

PRO's new Stealth 3D saddle uses pressure-mapped variable density to solve comfort. Is it worth the $350 price tag for the deliberate cyclist?

By Kevin Curry 15 Jan 2026
Why Lazer Wants Your Next Helmet to Crumple

Why Lazer Wants Your Next Helmet to Crumple

Lazer releases the Sphere KinetiCore, bringing integrated crumple-zone safety and better ventilation to a $150 price point. Here is why it beats the bolt-on liners.

By Kevin Curry 13 Jan 2026
DT Swiss and Reserve Just Solved the Kickback Paradox

DT Swiss and Reserve Just Solved the Kickback Paradox

Reserve Wheels and DT Swiss launch Degree of Freedom hubs. They eliminate pedal kickback with zero weight penalty. Here is why it matters for your ride.

By Kevin Curry 13 Jan 2026
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Gear & Grit

Tools and mindset for the deliberate cyclist. Honest, real-world gear reviews paired with the science of endurance and mental toughness. Ride smarter.