I made a collection with @norseprojects that I am super excited about. Clothes for the far far west from the cold cold north. Releases May 20… Teaser of longer Film by @tuckerphillips
Geoff McFetridge
The 2026 Esker Lorax drops its frameset price to $1,250 by skipping the paint. Here is the mechanical rationale behind the raw steel and who it's actually for.
The Nocs 8×32’s real story is 8× magnification — steadier viewing, less fatigue, with a tradeoff in reach.
The CrankTank 3’s real value is low, centralized 3L water storage — with weight and frame rub tradeoffs.
The Passoni OT-01’s 1.5” titanium head tube changes steering feel — and limits adjustability. That’s the real decision.