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Going Without Knowing - Geoff McFetridge x Norse Projects

Kevin Curry

Kevin Curry

20 May 2021
Going Without Knowing - Geoff McFetridge x Norse Projects

I made a collection with @norseprojects that I am super excited about. Clothes for the far far west from the cold cold north. Releases May 20… Teaser of longer Film by @tuckerphillips

Geoff McFetridge

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Cramps on the bike aren’t an electrolyte problem (most of the time)

Cramps on the bike aren’t an electrolyte problem (most of the time)

Most cycling cramps track with fatigue, heat, and position more than sodium. Here’s how to train for them—and what to carry when they hit.

By Kevin Curry 19 Feb 2026
Steel Rails, Fewer Headaches: Wove’s Practical Pivot

Steel Rails, Fewer Headaches: Wove’s Practical Pivot

Wove’s new metal-railed saddles cut $180+ off carbon models. More weight, more durability. Smart trade for busy, data-driven riders?

By Kevin Curry 19 Feb 2026
Castelli takes gravel aero seriously — but the hydration pouch is the real story

Castelli takes gravel aero seriously — but the hydration pouch is the real story

Castelli’s new gravel kit hides a 1.5L hydration pouch. That setup may matter more to busy riders than marginal aero claims.

By Kevin Curry 19 Feb 2026
Crankbrothers Solved the Weakest Link in Tubeless Repairs.

Crankbrothers Solved the Weakest Link in Tubeless Repairs.

Crankbrothers’ Plug Mate adds an internal anchor to tire plugs—turning quick fixes into semi-permanent MTB repairs for just $9.99.

By Kevin Curry 18 Feb 2026
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Gear & Grit

Tools and mindset for the deliberate cyclist. Honest, real-world gear reviews paired with the science of endurance and mental toughness. Ride smarter.