Reflective Sidewalls That Don't Look Like Your Commuter Hybrid

We spend hundreds of dollars on lumens to see the road, but often forget to ensure the road sees us. Physics is unforgiving; when a 4,000lb vehicle meets a 160lb cyclist, the cyclist loses every time. For those of us squeezing in rides before the kids wake up or after they go to sleep, visibility isn't a "nice to have"—it's a survival metric. Continental understands this risk mitigation and has updated their capable Terra Adventure tire with a feature that matters more than tread pattern: Graphite-Reflex.

This isn't the dorky, silver reflective strip found on a budget city hybrid. The Graphite-Reflex strip appears subtle and dark during the day, maintaining the aesthetic of your rig. But under the glare of headlights, it reflects bright white light, providing critical side-on visibility that a tail light simply can't offer.

For the ultra-endurance crowd or the bikepacker pushing through the night, this is "passive safety" at its finest. It requires no batteries, adds negligible weight, and functions 100% of the time. The tire retains the same open, MTB-inspired tread pattern we know, but now it comes with ECE R88-certified retroreflectivity.

Why It Matters 🧠

• Zero-Maintenance Safety: Unlike your rear strobe, this reflective strip never runs out of battery. It is a passive safety layer that works every single time a car approaches.
• Side-Impact Prevention: Headlights and tail lights leave you vulnerable from the side—specifically in intersections. This strip closes that visibility gap.
• The "Dad" Factor: At $73, it’s a cheap insurance policy. Getting home safe to the family is the only metric that truly counts.

Continental Bicycle Tires

More than 100 years experience in the development and production of bicycle tires has made Continental a unique company within the industry.

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