Strava x Chipotle Go Global: Join “The City Challenge” in 25 Cities

Ready to run, walk, or roll your way to free Chipotle for an entire year? Grab your sneakers (or wheels) and join the first-ever international Strava segment competition from Chipotle and Strava. For 2025, these two powerhouses are inviting runners and everyday athletes from 25 cities in North America and Europe—including NYC, London, Paris, and Toronto—to push themselves for the chance to win major Chipotle rewards.

What’s The Big Deal?

• Local Legend Wins: Anyone who accumulates the most runs or routes (“segment completions”) on Strava earns free Chipotle Lifestyle Bowls for an entire year.
• City-Wide Victory: Every city has its own exclusive segment. Whichever location racks up the highest total mileage on their respective route wins a Buy-One-Get-One (BOGO) offer for the entire city.
• New Horizons: Chipotle’s popular Strava collaboration is no longer just a U.S. affair. It now spans 25 cities—described as the top Chipotle-loving hubs across two continents.
• Multiple Ways to Participate: This challenge isn’t just for marathoners. You can walk, run, or wheel on your city’s segment—everyone is welcome.

The Heatmap: Daily City Showdowns

To keep the friendly competition on fire, Chipotle will publish a “Chipotle x Strava: The City Challenge” Heatmap every day. Think of it as a leaderboard for your city’s progress, so you can literally watch London try to outrun Toronto while Boston and Paris play catch-up.

The No Quitters Day Boost

Feeling an early-year slump by mid-January? That’s what some call “Quitters Day” (the date when people often abandon New Year’s goals). Chipotle wants to flip that script:

• Text Message Community: From now through January 9, head to chipotle.com/lsb-text to sign up for the “Goals, Gym, Guac” motivational group.
• Exclusive Content & Offers: Throughout the month, you’ll receive messages loaded with motivational tips, special content from creators, and a shot at freebies.
• Score a Free Lifestyle Bowl (If You’re Quick!): On January 10 (dubbed “No Quitters Day”), 50,000 lucky text community members will snag a code for a free Lifestyle Bowl.

Lifestyle Bowls: Options For Every Diet

Chipotle’s seven Lifestyle Bowls—ranging from Keto Salad Bowl to Plant-Powered Bowl—are curated to fit health-focused eating without the guesswork. And from January 2 to 31, you can get these Lifestyle Bowls delivered with $0 delivery fees (certain terms and fees still apply, of course). So if your resolution is to eat well in 2025, these bowls have your name on them.

How to Dive into the Challenge

1. Pick Your City: Visit chipotle.com/city-challenge to see the 25 participating locations.
2. Locate the Segment: Log into Strava, find your local Chipotle segment, and start racking up completions.
3. Aim for Legend Status: Each run (or walk, or roll) you complete on that segment counts toward your chances at Local Legend stardom, which could mean Lifestyle Bowls for a year.
4. Root for Your City: Rally friends and neighbors to hit the challenge as well, because the city with the highest total mileage wins BOGO entrées for all.

Fine Print to Keep in Mind

• Dates: January 2–January 31 is your official window to log miles for The City Challenge.
• Eligibility: Must follow the official rules at chipotle.com/city-challenge-rules, and minors need parental consent.
• Delivery Offer: Remember, $0 delivery fees for Lifestyle Bowls last until January 31 (conditions apply).
• No Purchase Necessary: Getting out there to move is totally free. Just track your runs or walks on Strava.
• Lifestyle Bowls: Available on the Chipotle app and website (U.S., U.K., Canada, France).

Why Join?

Chipotle and Strava’s collaboration proved last year that people are willing to go (literally) the extra mile for free burritos and bowls—over 9 million miles, in fact. Now, with cities spanning the Atlantic, the ambition is bigger than ever. Whether you want to jumpstart new habits, add a bit of competition to your routine, or just love Chipotle, The City Challenge is your 2025 excuse to lace up, get moving, and bring your community along for the ride.