Walz Taps Into Cycling’s Golden Age
Walz releases a new collection of vintage cycling caps honoring teams like Molteni, 7-Eleven, and Brooklyn. A look at the $35 price of nostalgia.
I'm a total sucker for cycling's "golden age" aesthetic, and Walz is tapping right into that vein with their new Vintage Cap Collection. This isn't about watts or aerodynamics; it's pure, unadulterated style and history. Seeing those iconic Molteni, Peugeot, 7-Eleven, and Brooklyn logos on a classic 3-panel cotton cap just feels right—a simple, wearable nod to an era of steel frames, grit, and glory.
At $35, it's certainly a premium price for a simple cotton cap, but I get what they're selling. You're not just buying a piece of headwear; you're buying a tangible connection to the sport's most legendary teams. It's pure fan service, and I mean that in the best way.
My Initial Take: It's a steep price for cotton, but the nostalgia is potent. A perfect, simple gift for a fan of the sport's history... or, let's be honest, for myself.
