This is awesome. It’s like Wes Anderson meets SRAM advertisement.
The YouTube description doesn’t do it justice: A backyard adventure with the Trek-Segafredo rider.
More on this story at SRAM.
Get the ultimate expert preview of the 2025 Tour de France. Explore the 100% French route, must-watch stages, top riders like Pogačar and Vingegaard, and how to watch.
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Our in-depth review of the Bollé VICTUS PRO sunglasses. Discover how Phantom photochromic lenses and revolutionary fit make them the ultimate eyewear for cycling.
Just a quick heads up that Tifosi Optics’ Fourth of July Sale kicks off tomorrow, 6/28 — and runs through 7/7. Everything on the site will be 25% off with code SUMMER. For the money I think you'll be hard pressed to find better lenses from anywhere.