This is awesome. It’s like Wes Anderson meets SRAM advertisement.
The YouTube description doesn’t do it justice: A backyard adventure with the Trek-Segafredo rider.
More on this story at SRAM.
Stop burning matches early. Smoother power, smarter peaks, and disciplined recovery keep you fast when it matters.
Zwift Games 2026 favors structured stress, flexible schedules, and smarter racing—ideal for time-crunched, data-driven cyclists.
Ursus launches the 2026 wheel range. The Proxima R features a 32mm external width, optimizing aerodynamics and comfort for modern high-volume tires.
Swift Industries launches the Luminary Collection featuring the custom, waterproof SI600X fabric. Technical performance meets heritage aesthetics.