Transition from Google's goo.gl to Dub: Open Source Link Shortening Solution

Discover Dub, the open-source link shortener with detailed analytics. Track geolocation, devices, and more. Transition from Google's goo.gl before it's too late.

Transition from Google's goo.gl to Dub: Open Source Link Shortening Solution

Dub is a powerful open-source link shortener that offers detailed analytics for each generated link. With Dub, users can track geolocation, device, browser, and referrer information, making it a valuable tool for detailed link performance analysis. Additionally, Dub supports custom domains, allowing users to bring their own branding into their shortened links. Team features enable multiple users to share and manage the same link database, facilitating collaboration.

Google's URL Shortener Shutdown

Another one bites the dust, Google is decommissioning its URL shortener, goo.gl, by August 25, 2025. This service, which was discontinued for new links in 2019, will stop redirecting existing links from that date. As part of this transition, starting August 23, 2024, users will encounter an interstitial page warning about the deprecation before they can proceed to their destination​.

Why Use URL Shorteners?

URL shorteners are popular for several reasons:

  1. Simplified Links: Long URLs can be unwieldy and difficult to share, especially on social media platforms with character limits.
  2. Enhanced Analytics: Track clicks, user demographics, and referral sources to better understand your audience.
  3. Branding: Custom domains and branded short links help reinforce brand identity and increase trust.
  4. Space Saving: Particularly useful in environments with limited character space, such as Twitter.
  5. Link Management: Easily update or manage links without having to redistribute new URLs.

Dub offers a robust alternative to goo.gl, ensuring that users can seamlessly transition their existing links and continue to benefit from advanced analytics and collaboration features.

Dub.co - Link Management for Modern Marketing Teams
Dub.co is the open-source link management platform for modern marketing teams to create marketing campaigns, link sharing features, and referral programs.