The sunset of a professional cyclist’s career often marks a new dawn of opportunity beyond the competitive races. Once limited to running modest local businesses, retired cyclists are now leveraging their experience, capital, and networks to forge innovative careers. The post-Greg Lemond era, which brought more substantial earnings, has enabled riders like Filippo Pozzato and Fabian Cancellara to shape the future of cycling in managerial and promotional roles.
Cancellara, an Olympic champion and multiple classics winner, has not faded away after his retirement in 2016. Instead, he’s remained a luminary in the cycling world, launching Tudor Pro Cycling and a U23 development squad. Beyond fostering elite talent, Cancellara has also democratized the sport with his “Chasing Cancellara” Gran Fondo series. These events invite cycling enthusiasts to experience professional-level competition, regardless of their skill level, from scenic mass rides to grueling individual time trials.
The success of “Chasing Cancellara” and the polished presence of Tudor Pro Cycling Team are testaments to Cancellara’s vision and executive acumen. They signal a new era where retired cyclists continue to contribute to the sport’s vitality, encouraging broader participation and nurturing the next generation of cyclists. As Cancellara and his peers demonstrate, the race may end, but the ride goes on.