Svein Tuft Rediscovers His Passion for Cycling

For nearly 20 years, all Svein Tuft knew was professional road racing. His successes in the sport took him from a small town in British Columbia, Canada, to cycling’s grandest stages including the Olympics, the Tour de France, and the Giro d’Italia.

Officially retired in 2019, Svein has spent the past few years figuring out the next stage in his life, which in addition to becoming a family man includes a new love of gravel riding and being a CADEX ambassador.

“It’s something that you don’t really quite understand until you actually get there,” Svein says. “It’s beautiful because you don’t have to prepare for anything, or be there for anything. But at the same time, that’s something that was such a big part of your life. And that’s something that I still do miss to this day, just that constant objective and goal.”

That focus and drive propelled Svein through a career that saw him earn a reputation as one of the world’s strongest time trialists and a hard-working domestique in the WorldTour. His career highlights include 13 Canadian national championships and team time trial stage wins at the Tour and the Giro.

These days, Svein gets inspired by discovering new routes, particularly on his gravel bike.
“Riding CADEX wheels, it goes hand in hand for me in the sense of what I got used to in professional road racing,” he says. “We demanded the best equipment. And I find that CADEX has certainly done that with their AR wheelsets.”

In this video, we followed Svein as he rode from his home near Nelson and followed much of the Trans-Canada trail all the way to Fernie for the Fernie Gravel Grind event. These are the types of adventures that give Svein the sense of adventure he still craves—and put CADEX components including the AR WheelSystem, AR tires and GX tires to the test.

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