Stacking the Deck: How to Get an Oura Ring 4 for Under $50
The Oura Ring 4 is currently 30% off for Black Friday. By stacking this with the Amex Platinum credit, the price drops to just $49. Here’s how the math works.
I love my Oura ring, but I generally haven't recommended it heavily as I see smart rings as an intriguing luxury rather than a necessity, mostly due to the steep entry price. However, the current math on the Oura Ring 4 is becoming impossible to ignore. Oura kicked off their Black Friday pricing early with a 30% cut, bringing the standard Silver Titanium model down from $349 to $249. That is a decent discount on its own, but if you hold an American Express Platinum card, the deal becomes effectively irresistible.
By stacking the sale price with the card's $200 annual statement credit (which requires a quick enrollment in the "Benefits" tab first), the out-of-pocket hardware cost drops to just $49. At that price point, the barrier to entry for clinical-grade sleep and stress data—without the bulk of a watch—effectively vanishes. I’m pulling the trigger to see if the new sensor array lives up to the hype.
The Specs That Matter:
- Smart Sensing: The Gen 4 sensors are now recessed fully into the band, removing the interior "bumps" found on previous generations for a more comfortable fit.
- Material: Full Titanium interior and exterior (replacing the epoxy interior of the Gen 3).
- Sizing: Now available in sizes 4–15 to accommodate a wider variety of fingers.

