Specialized to Add Direct-to-Consumer Sales on Feb. 1
![Specialized to Add Direct-to-Consumer Sales on Feb. 1](/content/images/size/w1200/wordpress/2022/01/91420-00_CRUX-SW-DI2-GLDNYEL-ACDPNK-BLK_HERO-jpg-webp.webp)
Ooof! Wow! I don’t know what I think about this one.
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer