Who doesn’t love watching the dismantling of traditional roadie culture? Cycling is for everyone, even people that don’t fit in euro sized kit. Jenn Kriske didn’t love trying to fit into cycling clothing and thankfully didn’t give up on the sport altogether. Instead, she started her own label, Machines for Freedom. It’s provides women with more sizing options and a variety of styles of cycling apparel and inspires more women to get out on bikes while doing it. Awesome stuff.