How Rice Krispie Squares Became the Giro d'Italia’s Hottest Snack

Discover how Jon Adams’ enhanced Rice Krispie squares are becoming the snack of choice at the Giro d'Italia, even winning over cycling legend Jens Voigt.

How Rice Krispie Squares Became the Giro d'Italia’s Hottest Snack

A Canadian Treat Takes the Cycling World by Storm

Italians are known for their exquisite cuisine, but at this year’s Giro d’Italia, a Canadian snack is stealing the show. Jon Adams, a soigneur for Israel - Premier Tech, has introduced Rice Krispie squares to the peloton, and they’ve quickly become a favorite among riders and commentators alike, including cycling legend Jens Voigt.

The Origin of Rice Krispie Squares

Rice Krispie squares were invented in the 1930s by Kellogg’s employees Mildred Day and Malitta Jensen. Initially created for a fundraiser, these treats quickly became a hit thanks to their simple yet delicious combination of Rice Krispies cereal, melted marshmallows, and butter. Over the decades, Rice Krispie squares have become a staple at bake sales, potlucks, and family gatherings.

A Versatile Snack

One reason for the enduring popularity of Rice Krispie squares is their versatility. The classic recipe can be easily customized with various add-ins like chocolate chips, peanut butter, nuts, dried fruit, and sprinkles. This adaptability has made them a beloved treat among both home bakers and professional chefs, who often elevate them with intricate designs and decorations.

Jon Adams’ Special Twist

Jon Adams has taken the classic Rice Krispie square to the next level by adding Bounty bars, a favorite in Canada and the United Kingdom. This addition provides an extra kick, making them an ideal energy boost for pro cyclists. The popularity of Adams’ version is spreading rapidly through the peloton, introducing this North American treat to riders from around the world.

Jens Voigt’s Endorsement

Jens Voigt, working as a commentator at the Giro, was handed one of Adams’ Rice Krispie squares and couldn’t get enough. His enthusiastic endorsement is a testament to the deliciousness of this simple yet effective snack.

The Recipe

If you’re curious to try Jon Adams’ enhanced Rice Krispie squares, you can find the recipe on Israel Premier Tech’s website. Whether you’re fueling up for a big ride or just looking for a tasty treat, these squares are sure to hit the spot. I'm going to try adding these into my long race nutrition plan, I always need something solid every couple hours to break up the gels and this might just do the trick.

Recipes from the peloton: Rice Krispie bars - Israel — Premier Tech Pro Cycling Team
When IPT’s soigneur Jon gave Jens Voigt a Rice Krispie bar last week at the Giro d’Italia, who knew it would cause such a stir! Inundated with requests for the recipe, we’re giving the people what they want! We’ve used the base recipe from @POCK-ITFUEL and added Bounty bars but the best thing about Rice Krispies is you can add any flavor or chocolate bar you want. So get creative! Using either a saucepan or a rice cooker (handy if you’re on the road at the Giro!):