REI Will Again Stock Giro, Bell, and Blackburn After Vista Outdoors Sells Firearm Companies

After last year’s brand boycott following the Parkland shooting, REI dropped Giro, Bell, and Blackburn products from their stores. Following an announcement today that VISTA Outdoors sold their controversial firearm companies, Savage Arms and Stevens firearms, REI announced they will be carrying the brands again, advocacy works:

“Today, we notified our merchants that we will resume orders with Giro, Bell, CamelBak, Blackburn and Camp Chef on the news that their parent company, Vista Outdoor, has secured a buyer for Savage Arms. REI orders of Vista-owned brands have been on hold since March 2018. At that time, Vista Outdoor chose not to engage in the national conversation about common-sense gun safety solutions that followed the tragic mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida.

REI does not sell guns or ammunition, and does not oppose hunting or the Second Amendment, but we believe companies that profit directly from the sale of guns have a civic responsibility to engage in the national discussion about gun safety, as Dick’s Sporting Goods, Walmart and others have done. We understand and respect that our members and employees enjoy life outside in many ways—including hunting.”

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