ORTLIEB: A Commitment to Genuine Sustainability in Outdoor Gear
ORTLIEB, a name synonymous with high-quality outdoor gear, recently released a video highlighting their unwavering commitment to genuine sustainability, a principle ingrained in their products since 1982. This commitment is not just a marketing slogan but a foundational aspect of their entire production line.
Located in Germany, ORTLIEB has consistently maintained its production domestically, ensuring quality control and reducing environmental impact associated with long-distance shipping. This decision reflects their dedication to sustainable practices and contributes to the remarkable durability of their products.
What truly sets ORTLIEB apart is the longevity of its bags and backpacks, which the company proudly attributes to their unique approach to durability. This isn’t about creating products that merely withstand the test of time; it’s about crafting gear that becomes a constant companion in the adventures of its users.
Perhaps the most striking aspect of ORTLIEB’s approach to sustainability is their focus on repairability. For over 40 years, they have championed the concept of repairing products rather than discarding them. With an impressive record of 18,000 repairs per year, ORTLIEB has established itself as a world leader in this discipline. Every new product developed is designed with repairability as a top priority, ensuring that each item can be fixed and maintained over time, significantly reducing waste and promoting a more sustainable cycle of use.
This philosophy stands in stark contrast to the disposable culture prevalent in much of the consumer goods industry. ORTLIEB’s approach is not just about selling new products; it’s about creating lasting relationships between the product and its user. They aim to have their bags and backpacks become true companions for decades, standing by their customers through all their journeys.
ORTLIEB’s video is a compelling reminder of the importance of sustainable practices in the outdoor gear industry. It’s a call to action for both consumers and manufacturers to prioritize durability, repairability, and local production in the pursuit of a more eco-friendly world.
