Lauf Bikes are Now Direct to Consumer, $1,000+ Cut Off All Prices

Lauf Cycling, the Icelandic brand with its distinct, leaf-spring fork, just moved its business model to direct to consumer, slashing $1,000 or more off the price of each bike.

Direct To You

We love talking to you, so naturally we want to connect with you even more. It’s our pleasure to now be able to serve you high-end bikes without any intermediaries – wherever you are in the world.

Great Value

By talking directly with our customers we can offer value that is unmatched by the competition. This means high-end bikes to you with an approximately 25% lower price tag.

Just Ride

The bike is delivered to you – almost fully assembled. You only have to mount the handlebar, seatpost and front tire. So you’re ready to roll out-of-the-box in minutes – and just ride.

Inside Information

We look forward to answer your questions directly from our own offices. You’ll get all the information from the people that designed the products. We’re located in Reykjavik, Iceland and Kansas, US – so you should see us online pretty much all the time.

More information and purchase at Lauf

Say something witty