Keep Riding - Ron Holden

You have a little bit of everything in Los Angeles. Diversity, opportunity, creativity, it’s all at your fingertips. But there are two versions of this city: there’s Hollywood, and then there’s the multi-faceted, beautifully complex reality. Born and raised in LA, Ron Holden feels like he owes the city everything but at the same time, he’s always been missing something. Following Black Lives Matter protests in 2020, he offered his company the opportunity to make meaningful change but got nowhere. So instead, he quit his job and founded a movement that allows its members to go anywhere. Ride for Black Lives organises open-to-all group rides through town that spread the message of equality. It welcomes riders from all walks of life, it bridges the gap between communities, and it’s what keep Ron riding each and every day.