Is Zwift Still Worth It? A Look at the New Features and Pricing Changes"

Zwift, the popular virtual cycling and training platform, has recently announced some significant changes that are sure to impact its users. With a price increase and a slew of new features, Zwift seems to be preparing for an exciting, albeit more expensive, future. Here's a detailed look at what's new and what it means for Zwift users.

New Pricing Structure

Zwift has raised its subscription fees significantly. The monthly subscription in the U.S. has jumped from $14.99 to $19.99, a 33% increase, while the annual subscription now costs $199.99, up from $149.99. Despite the price hike, the annual subscription still offers a value of two months free compared to monthly payments.

Exciting Features on the Horizon

Watopia Expansion: The Grade

Launching in June 2024, The Grade is a challenging new climb located on Watopia’s Southern Coast. It promises a steep and direct route from Ciudad de La Cumbre to the top of the Epic KOM, ideal for those looking to test their climbing skills.

My List

Set to debut in April 2024, My List allows users to queue up workouts and routes in advance, streamlining the process and maximizing training time. This feature is especially useful for those with tight schedules, enabling more efficient session planning.

HUD Refresh

Coming in Summer 2024, the updated Heads-Up Display (HUD) will feature a new Climb Mode and customizable data fields, including speed, power-to-weight ratio, and heart rate. This refresh aims to enhance the in-game experience by providing more relevant information to users as they ride.

Training API Connection

Launching in early Summer 2024, this feature will integrate third-party training programs into Zwift, allowing for a more tailored training regimen that accommodates external coaching services.

Special Events and Training Programs

Tour de France Celebrations

Zwift is ramping up for the Tour de France with special events and themed content throughout July and August. Highlights include iconic climbs featured in the Tour, group rides, and competitive events under the 'Vive la France' theme.

Tour de France Femmes avec Zwift

August will see the return of the Tour de France Femmes, with Zwift celebrating the event throughout the month. Special events and themed workouts will help bring the excitement of the race to the virtual world.

Conclusion

While the price increase might be a setback for some, the continuous rollout of new features and expansions, like The Grade and enhanced training integrations, suggest that Zwift remains committed to providing a rich and engaging experience for its users. For avid cyclists and those dedicated to their training, the new offerings might well justify the additional cost. Personally, Zwift is the one thing that keeps me engaged when I'm putting 8+ hours on the bike all winter. Combining this subscription with TrainerRoad, though, is getting a little hard to swallow.