Gear & Grit

How to Not Launch a Brand: BETA MTB

Mountain biking is being overrun by dudes in coal-rolling lifted trucks with MAGA and Punisher stickers, so interesting strategy calling your new website “BETA” and starting out by alienating all the folks that might actually read it…

https://www.velonews.com/culture/dear-drop-bar-riders-we-see-you-and-your-adorable-baby-steps-into-gravel/

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