When Simon Mottram founded Rapha back in 2004, their main goal was to rejuvenate the world of cycling apparel. The first label of its kind to actively steer away from the gaudy logo-adorned on-bike garments of the ’80s, Rapha went about designing functional and stylish apparel that not only contributed to high-performance, but looked good too. Collaborations with Snow Peak, BYBORRE, and, most famously, Palace has introduced both Rapha and the sport to an entirely new audience in recent years and, in turn, has continued to blur the lines between cycling and fashion.
How Cycling Gear Became Fashionable
- Kevin Curry
- May 3, 2022
- No comments
- 122 views
- 1 minute read
You May Also Like
Subscribe
Connect withD
Login
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Connect withD
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
0 Comments
Inline Feedbacks
View all comments