When Giro Creative Director Eli Atkins discovered a book of art by Hironori Yasuda filled with black-and-white patterns on his first day with the company. he became obsessed. That obsession has led to a very interesting release of mountain and road bike apparel from Giro.
Dubbed the Yasuda Collection the designs are inspired by series of SPATS books released by Yasuda which include hundreds of patterns that are free for any designer to use.
Check out the behind-the-scenes video below.
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