This is a great ad. I dig the Old Spice and Wes Anderson vibes. If you haven’t heard it already, I highly recommend listening to Gary Erickson, Clif Bar inventor, on How I Built This.
Get the ultimate expert preview of the 2025 Tour de France. Explore the 100% French route, must-watch stages, top riders like Pogačar and Vingegaard, and how to watch.
Tired of confusing cycling nutrition advice? We debunk the biggest myths about metabolism, fat burning, and calorie counting to help you fuel smarter, recover faster, and actually get stronger.
Our in-depth review of the Bollé VICTUS PRO sunglasses. Discover how Phantom photochromic lenses and revolutionary fit make them the ultimate eyewear for cycling.
Just a quick heads up that Tifosi Optics’ Fourth of July Sale kicks off tomorrow, 6/28 — and runs through 7/7. Everything on the site will be 25% off with code SUMMER. For the money I think you'll be hard pressed to find better lenses from anywhere.