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Direct to Consumer Bike Brands

Direct to Consumer Bike Brands

Buying a new bike has long meant taking a trip to your local bike shop and choosing from the models they happen to have on the floor. Best case scenario, they could order exactly what you wanted and have it ready to roll in a week or two. Now that we live in the age of the internet, things are a little different.

Direct to Consumer Bikes

While the LBS lives on, thankfully, more and more companies are switching to a direct to consumer model. In fact, direct to consumer bikes over recent years have become a big thing, and the market is growing rapidly. Big players like The American Bicycle Group (owners of Litespeed) and Walmart have introduced their own direct to consumer brands, Ocoee and Viathon respectfully. Some of these models cut out the middle-man entirely, others use hybrid models, relying on dealers for assembly. Some brands even use a mobile mechanic service like Beeline Bikes or Velofix to deliver the bike and assemble it curbside.

Its a fact of life that direct to consumer is here to stay. With that being said, a LBS must rely on service 1st and foremost. A good shop will provide just that. A good shop will also provide what no direct to consumer business plan can: the bike shop experience. A good bike shop is like a good barber shop, a person can go there, get the necessities, trail or road info, maybe even a beer. Bike fitting will be crucial also. It does not matter how much a person saves on a bike, if it does not fit right, that bike will eventually end up in the garage holding up a wall or sold to someone else for a really big loss. Finally, cyclists need to be prepared to see prices go up on labor and fitting. Pay for it, don’t complain, and buy your mechanics some beer.

I’ve compiled a list of the direct to consumer bike brands out there, it’s fully sort-able and search-able. I’ll keep it updated as new brands hit the scene, it I miss something contact me.

List of Direct to Consumer Bike Brands

Manufacturer Ships To Urban/Recreation Mountain Bikes Road Bikes Cyclocross Bikes Gravel Bikes Time Trial/Triathlon Bikes
Alchemy Bicycles Worldwide Yes Yes Yes Yes Yes Yes
Bikes Direct USA (Contiguous 48) Yes Yes Yes Yes Yes No
Canfield Bikes Worldwide No Yes No No No No
Nukeproof Pick up or buy online through Chain Reaction Cycles No Yes No No No No
Dolan Worldwide No No Yes No Yes Yes
Fezzari Worldwide No Yes Yes Yes Yes Yes
Ribble Worldwide No Yes Yes Yes Yes Yes
Rose Worldwide No Yes Yes Yes Yes No
Eminent Cycles USA No Yes No No No No
Intense USA No Yes No No No No
Lynskey Worldwide No Yes Yes No Yes No
Ocoee USA No Yes Yes No Yes No
Diamondback USA (Contiguous 48) Yes Yes Yes Yes Yes Yes
RSD Bikes USA (Contiguous 48) & Canada No Yes No No No No
Spot Worldwide No Yes No No Yes No
YT Industries USA No Yes No No No No
Airdrop Bikes UK, Europe No Yes No No No No
Aventon USA (Contiguous 48) Yes No No No Yes No
Brilliant USA Yes No No No No No
Canyon UK, Europe, USA Yes Yes Yes Yes Yes Yes
Commencal Worldwide No Yes No No No No
Evil USA (Contiguous 48) No Yes No No No No
Borealis USA No Yes No No No No
Sensa by Merlin UK No Yes Yes Yes No No
Mongoose USA (Amazon) Yes Yes No No No No
Morpheus Bikes Worldwide No Yes No No No No
Planet-X Worldwide Yes Yes Yes Yes Yes Yes
Polygon Worldwide Yes Yes Yes No No No
Priority Bicycles USA Yes No No No No No
Ghost (REI) USA Yes Yes No No No No
Sole Bikes USA Yes No No No No No
State Bicycle Co. Worldwide Yes No Yes Yes Yes No
Trailcraft Cycles Worldwide No Yes No No No No
Turner USA No Yes Yes Yes No No
Viathon USA (Contiguous 48) No Yes Yes No Yes No
Whyte USA (Contiguous 48) No Yes No No No No
Worksman Cycles USA No No No No No No

Updated 10/2019