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Viathon G.1 Adds GRX 800 Gravel Bike to Lineup
Viathon, a Walmart consumer-direct bike brand, just announced the availability of the G.1 GRX 800 gravel bike for $2,998. Featuring 1x Shimano GRX shifting, ZIPP Service Course SL cockpit, and Mercury G1C carbon disc brake wheels, the carbon gravel bike slots in between the top spec SRAM Red eTap AXS model at $6,998 and the…
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Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company
Canyon Bikes changed the game with its direct-to-consumer model that allows it to sell high-end bikes at much lower price points. Recently DiamondBack, Raleigh and others have also jumped into the mix. Today, Viathon launched as a new direct-to-consumer carbon bike company. And they’ve got big backers. Wal-Mart holds the trademarks to the Viathon brand…
