The Other SRAM AXS Release Story

Yesterday was all about SRAM’s new Red eTap AXS 12-speed wireless drivetrain, the technical release is exciting but I think there's also something to be said for how SRAM decided to advertise the new groupset. Or, more frankly, who they chose to headline the announcement. Featured in all of SRAM's presentations to media and on its initial... Continue Reading →

The All-New 2019 Cervélo S5

The Cervélo S5 is the original aero road bike, setting the standard by which everyone else is judged. But the sleek, long-running S5 has been in need of a serious update for some time. With the relaxation of the UCI 3:1 rule (ratio between the length and the width of bike tubes), Cervelo took the... Continue Reading →

Rob English’s Trans Am Race Bike

The Trans Am Bike Race is currently in full swing.  For those unfamiliar, the race is in its 4th iteration of sending off self supported road racers on a 4300 mile journey across the United States.  Featured in the film Inspired to Ride, the Trans Am is part of a quickly growing subset of endurance cyclists.  The Trans... Continue Reading →

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