Pure Sweet Hell is film that was shot during the 2002-2004 cyclocross seasons which looks at the roots of the sport. There’s a great write-up over at Metroactive with more background.
Two Santa Cruz natives expose the muddy underside of biking competition in ‘PureSweetHell,’ which makes its NorCal debut at the Rio this week. It’s being called ‘Endless Summer meets Warren Miller, but everyone’s on bicycles,’ and it’s about to out the subculture of cyclocross racers who’ve been quietly but sordidly thriving locally.
