Opinion & Analysis

How Gyms Make Money By Setting You Up To Fail

As the owner of a robust garage gym I don’t spend a ton of time thinking about gyms and their members. That is, until I heard an absolutely fascinating episode of the Planet Money podcast on NPR now (or subscribe via iTunes). The episode covered the tactics that low-cost gyms use to make a fortune on $10 a month membership fees by setting their members up to fail.

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