REI Will Again Stock Giro, Bell, and Blackburn After Vista Outdoors Sells Firearm Companies

After last year’s brand boycott following the Parkland shooting, REI dropped Giro, Bell, and Blackburn products from their stores. Following an announcement today that VISTA Outdoors sold their controversial firearm companies, Savage Arms and Stevens firearms, REI announced they will be carrying the brands again, advocacy works: “Today, we notified our merchants that we will resume... Continue Reading →

Life of Pie

In 2002, mountain bikers and entrepreneurs Jen Zeuner and Anne Keller moved to Fruita, Colorado, in search of cheap rent, world-class single track, and free time to ride. Over 15 years later, the two unconventional women have helped reshape one of the state’s most conservative towns, uniting the community through advocacy, inclusivity, and damn good... Continue Reading →

Whiskey Run

Through overwhelming community support, local political advocacy and the cooperation of a once-reluctant land manager, the Whiskey Run Trail system went in with record speed. Already, over ten miles of singletrack dodge back and forth under a shaded canopy of fir, spruce and alder, and if you stop long enough to smell the blooming rhododendron,... Continue Reading →

Builders for Builders Brought in $56k!

The Builders for Builders fundraiser finished on Friday, all told the event raised a total of $56,000 for the Sierra Buttes Trail Stewardship. The lucky-duck winner, Kenny Lehman, chose a custom McGovern Cycles for his build of choice.

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