Inside the booming black market for Spotify playlists

Very interesting read on the new payola:

Gone are the days of hustling in parking lots, selling mixtapes out of the trunk of your car. In the modern music economy, in which streaming services account for  nearly two-thirds of the total revenue  generated by recorded music, emerging artists are increasingly being tracked via  big data. Spotify streams, YouTube views, Twitter interactions, and even Wikipedia searches are all being used to discover the proverbial next big thing. That’s why King’s manager has worked to land his music on a staggering 594 Spotify playlists to date.