How Dark Patterns Trick You Online

A very timely video from Evan Puschak regarding dark patterns, UI design that tricks users into doing things they might not want to do. This ‘dark pattern’ as Evan calls it is often referred to as a roach motel — you can easily check in but you can’t check out. The example in the video shows the hoops you need to jump through to delete your Amazon account, but I’ve seen it with everything from DirecTV and Comcast where it’s easy to sign up for service online but damn near impossible to cancel it to Facebook, where actually deleting your account might be impossible.


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