The summer 2017 quarterly edition of Field Notes are here and they’re sporting an awesome mid-century outdoors guidebook look. Dubbed the “Campfire” edition, this three-pack is an ode to one of the greatest summer activities, the campfire. The perfect pocket notebook for jotting down backpacking packing lists or campfire songs.
New @FieldNotesBrand edition is literal ???!
— Brad Dowdy (@dowdyism) June 26, 2017
Here’s how they designed the three covers:
We tried a whole bunch of variations, as always, inspired by our collection of vintage notebooks, and also various Boy Scout handbooks, merit badge guides and other ephemera. We eventually decided on a technique common before process color separations made color printing easy: a photographic halftone printed over blocks of solid spot-colors to simulate a color photo. In this case, each book is printed with five different spot colors, the darkest color being the photographic halftone. Three stages of the fire are represented on the three covers, “Dusk”, “Night”, and “Dawn”, and Aaron Draplin came up with a series of logos, “Geometry”, “Community”, and “Responsibility” for the backs. They’re printed on a coated-one-side paperboard (coated outside, uncoated inside) with a satin varnish applied to protect the finish.
A short-film about the Campfire edition: