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Advocacy

39 posts
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Four Great Women’s Day Essays from SRAM

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The Full Circle Cycling Project

  • March 2, 2021
Beautiful artwork & a great educational film. Go help out the Full Circle Project and purchase a poster, musette, or bandana. An avid cyclist, artist and designer, Ariel conceived of…
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  • 5
  • 2 min
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Ayesha McGowan Presents Thee Abundance Summit

  • February 26, 2021
A Virtual Celebration of Black and Brown joy in cycling and the outdoors. Press release below: Atlanta, GA: The first African-American female professional road racer, Ayesha McGowan launches her inaugural…
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  • 9
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Cycling Across Europe in the Pandemic

  • January 19, 2021
Why can’t we see this kind of investment in cycling infrastructure in the states? Over a billion euros has been invested in cycling across Europe since the start of the…
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Rivendell Bicycle Works Offers Black Reparations Pricing

  • October 1, 2020
Starting October 12, Rivendell Bicycle Works, the 26-year-old San Francisco Bay Area bicycle company, is rolling out reparations pricing for Black customers. Rivendell’s CEO, Grant Petersen says, “The American bicycle…
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Pinarello Auctions Off Limited-Edition Road Bikes for Charity

  • September 30, 2020
Pinarello has announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture.  Together, Pinarello and Hani Rashid have…
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  • 17
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Public Trust Feature Film | The Fight for America’s Public Lands

  • September 28, 2020
A feature-length documentary about America’s system of public lands and the fight to protect them. Despite support from voters across the political spectrum, our public lands face unprecedented threats from…
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Finding Common Ground, Narrated by Jimmy Chin

  • September 3, 2020
This is a powerful message to the outdoor community. Remember what we have in common. Protect out public lands. Vote in this election and visit makeadamnplan.org.
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Eliot Jackson Launches Grow Cycling Foundation

  • August 13, 2020
WE PROMOTE EDUCATION, ACCESS AND OPPORTUNITIES THAT INCREASE DIVERSITY AND INCLUSION IN CYCLING. The brainchild of Eliot Jackson and Katie Holden, Grow Cycling Foundation serves to promote education, access and…
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Recommended Reading: The Realities of a Black Man in the Bike World

  • August 12, 2020
Wesley Ferguson is a bike mechanic at Venture North Bikes & Coffee, a North Minneapolis non-profit organization working to increase racial, economic, and gender equity within and beyond the biking…
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Donate to SORA and You Might Win a MTB or a Gravel Bike from EVIL and Grinduro

  • August 11, 2020
Grinduro just announced the “Great Grinduro Giveaway” campaign supporting the Siskiyou Outdoor Recreation Alliance. You can support a great cause and have a shot at one of two prize packages.…
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