Advocacy
44 posts
Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports
Over two-thirds of minority athletes interested but not active in endurance sports said that seeing others like them participate would make them much more likely to get involved CHICAGO, Aug.…
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How Trek Removed 433,600 lbs. of Plastic from its Packaging
This is great to see. As the plastic recycling lie has fully come to light, I’ve been auditing which products in my life use plastic in wasteful ways. Reduce has…
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Sierra Buttes Trail Stewardship’s $5 a Foot Fundraiser is Back for 2021
This sick build right here could be yours for just $5 thanks to Santa Cruz Bicycles and the Sierra Buttes Trail Stewardship’s $5 a Foot fundraiser: Sierra Buttes Trail Stewardship’s…
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USA Cycling releases details of Inclusion Conference
The Conference will be held in Colorado Springs, CO with the initial support of industry leaders Specialized Bicycles, Canyon Bicycles, Allied Cycle Works, Trek Bikes, Skratch Labs, and the UCI.…
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The Full Circle Cycling Project
Beautiful artwork & a great educational film. Go help out the Full Circle Project and purchase a poster, musette, or bandana. An avid cyclist, artist and designer, Ariel conceived of…
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Ayesha McGowan Presents Thee Abundance Summit
A Virtual Celebration of Black and Brown joy in cycling and the outdoors. Press release below: Atlanta, GA: The first African-American female professional road racer, Ayesha McGowan launches her inaugural…
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Cycling Across Europe in the Pandemic
Why can’t we see this kind of investment in cycling infrastructure in the states? Over a billion euros has been invested in cycling across Europe since the start of the…
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Rivendell Bicycle Works Offers Black Reparations Pricing
Starting October 12, Rivendell Bicycle Works, the 26-year-old San Francisco Bay Area bicycle company, is rolling out reparations pricing for Black customers. Rivendell’s CEO, Grant Petersen says, “The American bicycle…
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Pinarello Auctions Off Limited-Edition Road Bikes for Charity
Pinarello has announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture. Together, Pinarello and Hani Rashid have…
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