BMW eSetta Car Sharing Concept

The eSetta is an urban electric vehicle indended as a car sharing platform. It is inductively charged at sharing hubs, thereby eliminating the unfound fear of limited range through empty batteries.  The design was inspired by the legendary BMW Isetta, a car more akin to an upright freezer on wheels than a BMW.  Designer Tony Weishelbraun took the iconic Isetta and modernized it with an all electric power-train.  The eSetta has a great aesthetic, very Fiat meets Ferrari, and it’s a great exercise in thinking about car sharing.


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